Meet the team

A computer/software engineer with over 36 years experience, Chris developed the world’s first image processing-based sail trim optimization tool deployed during America’s Cup racing, which established his expertise in machine vision and artificial intelligence using neural networks.
Today he leads Fruitometry’s product development and technology team working on new features and refining the software.

Mike has over 20 years experience leading high growth global tech companies in the energy, telecommunications, agriculture, and electronics sectors. He is currently the CEO of Influx Energy Data Ltd which provides data services and products to the New Zealand energy market. He has previously consulted to companies such as Nokia, Panasonic, Siemens and Sony.

Kevin is the Chief Operating Officer at Seeka Ltd responsible for all post-harvest, orchard, and order and supply operations. In July 2021 Seeka purchased a 26% shareholding in Fruitometry.

Rose-Anna is an accountant with more than 20 years experience in leading finance and management teams across the horticulture sector. Before joining Fruitometry in 2021, Rose-Anna held roles with Seeka, Comvita, Heilala Vanilla and MyFarm Investments.

Nico Castro, Data and Analytics Lead

As Fruitometry’s first employee, Nico has played a huge role in the technology’s development and application. Originally from Argentina he was previously a lecturer and adjunct professor teaching applied physics and Solar Energy at the National University of Salta. He’s been involved in research on ecophysiology of vines as a PhD candidate in Renewable Energies.

Euan Joblin, Product Engineer

Euan joined Fruitometry in 2021 and is responsible for the development and maintenance of our field units.  Euan also investigates and trials new technology to enable continuous improvement of our services.

Zac Morison, Field Operations

Zac was brought up by a family of orchardists and farmers and is passionate about kiwifruit and horticulture. As one of Fruitometry’s first field operators, Zac is experienced in scanning client orchards and processing reports. Zac is based at Fruitometry’s Te Puke site.